2025 Samsung 50″ The Frame QLED 4K Vision AI Smart TV LS03FA

The Frame
Your Art Gallery on TV

Enjoy what’s on, not the reflections

Matte Display

Don’t let the sunlight interrupt the midday match, or any lap reflection ruin your evening movie. With our new Matte Display, you can enjoy what’s on the screen and feel the textures of the art the way it’s meant to be. Enjoy art as art, TV as the TV.

Designed to look like a slim picture frame

Modern Frame Design

The Frame’s minimalist-inspired design blends flawlessly with your interior. It’s redesigned to be slimmer with a monochrome finish on the back to create a sophisticated look from every angle.

Match your space with customizable bezels

Customizable Frame

The Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space.

TV when it’s on, art when it’s off

Art Mode

The Frame transforms into art when you’re not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality.

World famous galleries in your living room

Art Store

Access over 2,500 works of art and photography from world-renowned institutions in the Art Store. From beloved classics to modern masterpieces, there’s a wealth of choices for curating your own home art gallery.

Enjoy ArtfulColour validated by PANTONE

PANTONE Validated – ArtfulColour

Now meet life-like colour expression validated by PANTONE. ‘PANTONE Validated ArtfulColour’ provides rich and diverse colour expression some of your favourite artworks.

Art

Frame your most loved moments

My Photo

You can easily upload and exhibit your own photography or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.

The ideal way to appreciate art

Brightness Sensor

The Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to highlight the art piece on display.

Senses your presence, save the energy

Motion Sensor

The Frame automatically turns on to display your artwork when it senses you’ve entered the room. When you leave the room, it switches off to save energy.

Your art, your way

Mat Canvas

Customize the artwork even further with mat options to make it more realistic. Choose from 5 different mat layout options and a palette of 16 different colours to find the perfect fit.

Design

Match your space with customizable bezels

Customizable Frame

The Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space.

Height that fits your space

Height-adjustable Stand

Adjust the height of your TV stand for optimal viewing. It is also designed to fit a soundbar and surrounding devices.

A flush fit to the wall

Slim Fit Wall Mount

Slim and hanging flush with the wall, The Frame looks exactly like a real picture. Plus, with just one slim cable to attach, you can enjoy your favourite content or display art without the clutter of messy cables.

Technology

Samsung Tizen OS Experience

Upscale your entertainment with Samsung Tizen OS

Samsung Tizen OS

Samsung Tizen OS upscales your entertainment with the latest apps & services including Samsung TV Plus with 200+ free live TV channels and 1000s of movies on demand, Gaming Hub with cloud gaming services (no console required), Daily where you can easily manage your daily activities, and SmartThings where you can control your smart devices from your TV. Samsung Tizen OS secures your privacy and personal information via Samsung Knox Security.

Your home butler

SmartThings

Let SmartThings detect, connect and display all the devices present around your screen. With built-in hub, now you can fully enjoy enhanced connectivity without additional devices. Also, intuitively see and simply control devices at a glance with Samsung’s unique 3D Map View UI.

See it all on one screen

Multi View

Watch what’s on your TV and your mobile on the same screen at the same time. Whether it’s live stats for sports or cheat videos for games, simply connect your phone and multi-screen to see both simultaneously.