2025 Samsung 77″ OLED S95F 4K Vision AI Smart TV

Enjoy your extensive entertainment with Samsung Vision AI

Key features at a glance

Companion that enriches your life

A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it’s better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

Settings that intelligently optimize picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you’re watching.

Sound optimized and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV’s AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room’s acoustics, before ultimately refining them with audio remastering technology.

Our most advanced AI-powered 4K processor

NQ4 AI Gen3 Processor

Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you’re streaming OTT services, playing your favorite video games or watching live sports.

Boost shows and movies up to 4K resolution

4K AI Upscaling Pro

Watch your favorite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.

Watch clearly without distracting reflections

Glare Free

Our anti-glare technology minimizes reflections from bright environments, such as indoor lighting. Now you can view your screen clearly, without distracting shine getting in the way of your content.

More powerful brightness and richer contrast

OLED HDR Pro

Experience brilliant viewing with brighter brights and darker darks. Our AI processor analyzes each scene to dynamically tone map for contrast and boost for brightness. The result is an incredibly powerful screen that brings every little detail to life.

Deep blacks, clean whites and lively colours

OLED

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge self-illuminating pixels, what you see is a picture that’s pure, bright and more accurate than ever before.

Enjoy a full range of authentic colours

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated’ certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you’re getting a rich, true-to-life viewing experience.

Intelligently enhanced colour expression

Colour Booster Pro

AI recognizes each scene and enhances colour expression accordingly, so your viewing experience becomes more vivid and dynamic.

Easily spot moving objects and text

AI Motion Enhancer Pro

Our AI Gen3 processor sharpens and smooths out motion, so you can see moving objects and text far more clearly. Watching live sports and fast-paced action has never been easier.

Intelligently refines content to HDR-like quality with AI

Auto HDR Remastering Pro

Enjoy brighter highlights, clearer details and more vibrant colours. Our AI technology learns the differences between SDR and HDR content. Then it converts SDR content into brilliant HDR-like quality.

Gaming Experience

Boost your motion clarity up to 4K 165Hz

Motion Xcelerator 165Hz

Enjoy stunning performance, creating crisp visuals and blazing fast speeds. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 165Hz.

Easily discover and access all your games from one screen

Gaming Hub

Your TV has a central hub that organizes games from apps, consoles and cloud platforms in one convenient place. It also offers recommendations based on what you like to play, so you can easily discover new favourites.

Seamless AI-driven game optimization

AI Auto Game Mode

Let your TV detect the type of game you’re playing and optimize the settings. You can free yourself from the usual setup hassle and just play.

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

Faster, smoother low input lag gameplay

Auto Low Latency Mode (ALLM)

Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and fast reactions to your commands.

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

Immersive lighting that syncs with your game

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyze the colours and movements on screen, then signal to Hue lights for matching effect — resulting in an incredibly immersive viewing experience.

Sound

One UI Tizen

Access 1,200 channels for free

Extensive Free Content

Access free channels, including Samsung TV Plus premium channels.Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

The best of TV. All for free.

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

More about SmartThings

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

Reduce energy with intelligent analysis

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness, reducing overall energy consumption. Also, it analyzes the content scene by scene to subtly adjust brightness where possible, to cut down on energy consumption.

Control your TV from your phone

Quick Remote

Manage your home by intuitively monitoring and controlling your appliances and IoT devices from a 3D map of your house.Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.

Absolute beauty found in minimalism

Infinity One Design

Your TV can be the elegant statement piece of any room. This gorgeous Infinity One Design takes sophistication to the next level with its impossibly slim profile.