With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it’s better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.
Settings that intelligently optimize picture and sound
AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you’re watching.
Sound optimized and remastered to how the artist intended
Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV’s AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room’s acoustics, before ultimately refining them with audio remastering technology.
Make your own mood-matching wallpaper with AI
Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.
NQ4 AI Gen3 Processor
Our most advanced AI-powered 4K processor
Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you’re streaming OTT services, playing your favourite video games or watching live sports.
COmpared to 2025 Neo QLED 4K (NQ4 AI Gen2)
2.0x
faster NPU
6.4x
greater AI Neural Networks
2.1x
faster GPU
17%
faster CPU
4K AI Upscaling Pro
Boost shows and movies up to 4K resolution
Watch your favourite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.
Glare Free
Watch clearly without distracting reflections
Our anti-glare technology minimizes reflections from bright environments, such as indoor lighting. Now you can view your screen clearly, without distracting shine getting in the way of your content.
Neo Quantum HDR+
Elevate 4K viewing with superb brightness and vivid colours
Elevate your viewing pleasure with superb brightness and dynamically adaptive scenes in 4K resolution. Neo Quantum HDR+ is up to 2 times brighter than Neo Quantum HDR, delivering a more vivid colour experience in a higher dynamic range like none other.
More about Picture Quality
Catch every detail with accurate, ultra-fine light control
Precise control over Quantum Mini LEDs allows you to enjoy great detail in both the darkest and brightest scenes.
Intelligently enhanced colour expression
AI recognizes each scene and enhances colour expression accordingly, so your viewing experience becomes more vivid and dynamic.
Easily spot moving objects and text
Our AI processor smooths out and sharpens motion, so you can see moving objects and text far more clearly. Watching live sports and fast-paced action has never been easier.
Intelligently refines content to HDR-like quality with AI
Enjoy brighter highlights, clearer details and more vibrant colours. Our AI technology learns the difference between SDR and HDR content. Then it converts SDR content into brilliant HDR-like quality.
Enjoy a full range of authentic colours
As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated’ certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you’re getting a rich ,true-to-life viewing experience.
Gaming Hub
Easily discover and access all your games from one screen
Your TV has a central hub that organizes games from apps, consoles and cloud platforms in one convenient place. It also offers recommendations based on what you like to play, you can easily discover new favourites.
More about Gaming Experience
Get ultra-smooth motion for games up to 165Hz
Enjoy consistently crisp visuals at blazing-fast speeds. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K165Hz
Seamless AI-driven game optimization
Let your TV detect the type of game you’re playing and optimize the settings. You can free yourself from the usual setup hassle and just play.
Fine-tune your game settings as you play
Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.
Tear free, stutter free, low latency HDR gaming
Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.
Immeserive lighting that syncs with your game
Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyze the colours and movements on screen, then signal to Hue lights for matching effect — resulting in an incredibly immersive viewing experience.
Immersive surround sound with top channel speakers
Feel the pulse-pounding action in every scene. Samsung’s top channel speakers with with Dolby Atmos technology to create a multi-dimensional dome of sound, enveloping you in a truly intense audio experience.
TV and soundbar play together in smooth harmony
Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.
Dynamic realistic sound that follows the action
Put yourself in the middle of the action. With 4.2.2ch speakers, this TV plays powerful audio across its screen. AI-powered tracking enables the audio to move along with the objects on screen — enhancing your surround sound with realistic effort.
One UI Tizen
Personalize your screen experience
One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices.
Art Store
Find world-famous galleries in your TV
Find your ideal artwork from the world’s leading museums and artists. Discover new art pieces with relevant and timely selections that complement each season, holiday and mood.
More about One UI Tizen
Access 1200+ channels for free
Access free channels, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.
The best of TV. All for free
Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.
Your privacy. Secured.
Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung’s security team helps keep your TV safe with regular updates.
Access useful info even when your TV is off
Get information throughout the da on your TV, even when its turned off. You can customize your Daily Board with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free — by voice command or detecting your presence when you get near.
SmartThings
Connect and manage your smart home devices, all from your TV
With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.
More about SmartThings
Gestures to control with your watch
Easily control your TV with your smartwatch. Just war your Galaxy Watch and use hand gestures, like pinching to select and option, or moving your wrist back and forth for pause and play.
Reduce energy with intelligent analysis
Energy savings made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviours to adjust the brightness, reducing overall energy consumption. Also, it analyzes the content scene by scene to subtly adjust brightness where possible, to cut down on energy consupmtion.
Control your TV from your phone
Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.
Spatial 3D sound with Galaxy Buds
Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movments.
NeoSlim Design
An elegant profile in a modern, sleek silhouette
Graceful and sleek, this ultra-slim design looks beautiful from all angles — like a piece of art.
