Getting help from an AI companion has never been more visualized and comprehensive with multiple AI agents—whether it’s questions about a scene now playing, recommending what to wear for trending clothing styles, or finding the perfect taco spot nearby. Responses come instantly with related video/image options to choose from, making your discovery richer and more personalized than any other AI assistant on a big screen.
Bixby
Effortless intelligence begins with a chat
Just say what’s on your mind. Whether you’re curious about an actor, need a new show to watch, or want to dim the lights, your Samsung AI TV understands and responds naturally. Thanks to real-time contextual understanding, your TV responds with relevant, intelligent answers on the big screen—no typing, no menus, just natural conversations.
Settings that intelligently optimize picture and sound
AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you’re watching.
Sound optimized and remastered to how the artist intended
Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV’s AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room’s acoustics, before ultimately refining them with audio remastering technology.
Make your own mood-matching wallpaper with AI
Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.
NQ8 AI Gen2 Processor
AI-powered 8K experience for your content
Powered by 256 AI neural networks, this AI processor enhances your picture and sound to brilliant heights. Enjoy the optimal 8K TV experience, whether you’re streaming OTT services, playing your favorite video games or watching live sports.
COmpared to 2025 Neo QLED 4K (NQ4 AI Gen2)
12x
greater AI Neural Networks
1.6x
faster GPU
17%
faster CPU
8K AI Upscaling Pro
Boost shows and movies into an 8K experience
Watch your favorite content in stunningly realistic detail. Our AI processor takes content and enhances it up to 8K resolution with 256 AI neural networks — enabling sharp, smooth picture quality that makes the details come alive.
Quantum Mini LED Pro
Our most advanced Mini LED technology
Experience our most advanced Quantum Mini LED Pro, precisely controlled by Quantum Matrix Technology Pro. Quantum Mini LED Pro in Neo QLED 8K TVs are just 1/50 the size of conventional LEDs. This allows for unimaginable details expressed in both dark blacks and pure whites, with up to 1.5 more lighting zones than Quantum Matrix Technology Plus.
lare Free
Uninterrupted immersion, free from light disturbance
See brilliant colour, perfected by Glare Free. Glare Free is our most advanced anti-glare technology designed to reduce reflections and screen glare. It delivers a clearer, more comfortable and more focused viewing experience, whether in daylight or indoor lighting.
More about Picture Quality
Intelligently enhanced colour expression
AI recognizes each scene and enhances colour expression accordingly, so your viewing experience becomes more vivid and dynamic.
Get 4 times higher resolution than 4K
Feel the full power of every frame with 8K resolution. With 33 million pixels on screen, it provides four times higher resolution than 4K for greater clarity and depth.
Read text clearly with less blur
Our AI processor sharpens and smooths out moving text. That way, you can easily read subtitles as they scroll across the screen.
Lifelike colours and contrast for an 8K screen
Experience the ultimate picture quality in 8K. Samsung’s technology works to accurately produce both brights and darks on screens, resulting in rich contrast and a full range of lifelike colours. HDR10+ now streaming on OTT services.
Ultra-realistic depth that brings images to life
Watch the figures on screen pop out with astonishing realism. Real Depth Enhancer Pro locates where your eyes would typically focus — then increases foreground contrast in those areas to imitate real-life depth. With precise control over mini-LEDs, it can recreate 3D-like images that come alive.
Gaming Hub
Easily discover and access all your games from one screen
Your TV has a central hub that organizes games from apps, consoles and cloud platforms in one convenient place. It also offers recommendations based on what you like to play, you can easily discover new favourites.
More about Gaming Experience
Get ultra-smooth motion for games up to 165Hz
Enjoy consistently crisp visuals at blazing-fast speeds. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K165Hz
Seamless AI-driven game optimization
Let your TV detect the type of game you’re playing and optimize the settings. You can free yourself from the usual setup hassle and just play.
Fine-tune your game settings as you play
Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.
Tear free, stutter free, low latency HDR gaming
Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.
Immeserive lighting that syncs with your game
Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyze the colours and movements on screen, then signal to Hue lights for matching effect — resulting in an incredibly immersive viewing experience.
Immersive surround sound with top channel speakers
Feel the pulse-pounding action in every scene. Samsung’s top channel speakers with with Dolby Atmos technology to create a multi-dimensional dome of sound, enveloping you in a truly intense audio experience.
TV and soundbar play together in smooth harmony
Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.
Dynamic realistic sound that follows the action
Put yourself in the middle of the action. With 4.2.2ch speakers, this TV plays powerful audio across its screen. AI-powered tracking enables the audio to move along with the objects on screen — enhancing your surround sound with realistic effort.
Catch every word without distractions
Enjoy clear dialogue, no matter what’s going on. Our AI technology enhances voice clarity by analyzing noise and background sounds from your content.
One UI Tizen
Personalize your screen experience
One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices.
Art Store
Find world-famous galleries in your TV
Find your ideal artwork from the world’s leading museums and artists. Discover new art pieces with relevant and timely selections that complement each season, holiday and mood.
More about One UI Tizen
Access 1200+ channels for free
Access free channels, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.
The best of TV. All for free
Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.
Your privacy. Secured.
Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung’s security team helps keep your TV safe with regular updates.
Access useful info even when your TV is off
Get information throughout the da on your TV, even when its turned off. You can customize your Daily Board with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free — by voice command or detecting your presence when you get near.
SmartThings
Connect and manage your smart home devices, all from your TV
With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.
More about SmartThings
Gestures to control with your watch
Easily control your TV with your smartwatch. Just war your Galaxy Watch and use hand gestures, like pinching to select and option, or moving your wrist back and forth for pause and play.
Reduce energy with intelligent analysis
Energy savings made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviours to adjust the brightness, reducing overall energy consumption. Also, it analyzes the content scene by scene to subtly adjust brightness where possible, to cut down on energy consupmtion.
Control your TV from your phone
Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.
Spatial 3D sound with Galaxy Buds
Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movments.
NeoSlim Design
An elegant profile in a modern, sleek silhouette
Graceful and sleek, this ultra-slim design looks beautiful from all angles — like a piece of art.
