Ask your companion anything. Samsung Vision AI is here.
Getting help from an AI companion has never been more visualized and comprehensive with multiple AI agents — whether it’s questions about a scene now playing, recommending what to wear from trending clothing styles, or finding the perfect taco spot nearby. Responses come instantly with a related video/image options to choose from, making your discovery rich and personalized on a big screen.
N4Q AI Processor
Fee the power of AI in 4K
Samsung’s AI powered 4K processor creates one of our best 4K experience. Our 4K AI Upscaling technology powered transforms content into near 4K picture quality. Our NQ4 AI Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming OTT services, playing your favorite video games, or watching live sports.
COmpared to 2026 Crystal UHD (Crystal Processor 4K)
1.2x
faster GPU
57%
faster CPU
Make your own AI on screen images to match the mood for your day
Your command, your match — AI-enhanced soccer viewing
Turn on AI-driven and sound tuning when watching soccer. Richer colours, dynamic contrast, and prioritized commentator voice let you follow every pass and cheer with professional-level clarity.
Separate control audio layers — voice and sound effects — with a single command
AI Sound Controller uses AI to analyze real-time audio and separate it into two tracks — voice and sound effects. Using the on-screen menu or voice commands you can then adjust the volume of each track to create a personalized listening experience for TV shows, movies, and games.
Translate the content into your language in real time
Break language barriers with Live Translate. On device AI detects the language of your content and instantly translates it into your preferred language.
Make your own AI on screen images to match the mood for your day
Bring your imagination to life with Generative Wallpaper. The AI creates stunning images that perfectly capture the mood you desire. Share the joy of crafting a personalized visual experience with your loved one and transform your home’s atmosphere for any occasion, from festive parties to quiet moments of relaxation.
Quantum Mini LED
Our advanced Mini LED Technology
Experience ultra-fine contrast with Quantum Mini LED, precisely controlled by Quantum Matrix Technology. Quantum Mini LED in concentrated zones enables you to enjoy ultra-fine contrast and extra brightness in each scene.
Real QLED with 100% Colour Volume
Real Colours, Real QLED. You deserve nothing less.
Vibrant and accurate colours amplified by Samsung’s Quantum Dot sheet that delivers 100% colour volume.
More about Picture Quality
Upscale content into a 4K experience
Our 4K AI Upscaling technology powered by 20 neural networks transforms content into near 4K resolution.
Elevate your 4K viewing with superb brightness and vivid colours
Elevate your viewing pleasure by experiencing superb brightness combined with dynamically adaptive scenes in 4K resolution. NQ HDR+ brings you a vivid colour experience soaked in a higher dynamic range like none other.
Intelligently enhanced Colour expression with AI
Colour Booster Pro transforms the way you experience TV by leveraging AI to intelligently enhance colour expression, making each scene more vivid and dynamic.
Immerse yourself in the optimal picture settings tailored to your preference
Our AI processor can automatically detect what content is being displayed (sports/movie/general), and will auto-adjust the picture settings to your preferences.
Enjoy authentic colour validated by PANTONE, only on Samsung screens
Now meet fully authentic, accurate colour validated by PANTONE. As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated’ provides validation on accurate expression of 2,140 PANTONE colours and 110 skin tone shades. As the world’s first TV to receive PANTONE validation, you can enjoy a more accurate, comfortable watching experience better than ever.
Motion Xcelerator 144Hz
Boost your motion clarity for the game content you love up to 4K 144Hz
With exceptional motion enhancements in 4K 144Hz, Motion Xcelerator 144Hz delivers peak performance, creating consistently crisp visuals and blazing-fast speeds. With Samsung’s unique dynamic refresh technology, Motion Xcelerator 144Hz provides differentiated motion performance to support VRR games up to 4K 144 Hz.
Gaming Hub
Where gaming comes together
Samsung Tizen OS now acts as a convenient conduit to your favourite cloud gaming platforms (no console required), console games, and standalone apps. It displays game recommendations based on what games you like to play, so you can quickly find your next favorite games.
More about Gaming Experience
Play smarter — perfect settings, every match
AI Gaming Optimizer auto-detects game genres via real-time screen analysis and automatically applies optimized settings: No manual menus — just instant, genre-specific optimization.
Optimize your gaming experience
Bigger and wider TV screens with 21:9 and 32:9 ratios allows you to have more viewing area and gives you an immersive gaming experience. Game Bar allows you to optimize your gameplay such as screen ratio adjustment, mini map zoom, virtual aim point, input lag check, FPS, HDR, VRR and more.
Sound
Experience sound as the artist intended with remastering and inteilligent processing
Adaptive Sound Pro optimizes sound considering characteristics of both the room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to the unique audio remastering technology that uses neural processing to extract and process sound objects.
AI-powered voice enhancement helps you catch every word without distractions
AI-powered audio enhancement technology, lets you hear clearer dialogues, as it analyzes background sounds, voice clarity, and ambient noise, and isolates voices from TV sound. Enjoy an unparalleled audio experience, delivering clear dialogues even in distracting environments.
Be fully immersed into the content with virtual sound that tracks the action
A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.
TV and soundbar orchestrated in perfect harmony
Experience supreme audio immersion through AI-powered synergy between TV and soundbar pre-learned through thousands of sources. This powerful duo simultaneously creates next-level surround sound experience for diverse scenes.
One UI Tizen
Personalize your screen experience
One UI Tizen is your personalized and enhanced screen experience, powered by Samsung Tizen OS. With One UI Tizen, you can take advantage of all the latest and innovative Samsung features. Your One UI Tizen experience is secured by Samsung Knox, increasing protection across all your SmartThings devices. One UI Tizen will also support Tizen OS upgrades for the next seven years.
Art Store
A global art gallery at home
Transform your space Samsung Art TV with over 5,000 inspiring and curated artworks from the world’s leading museums, galleries, and artists — including timeless classics, modern masters, and contemporary icons — to perfectly match every season, holiday, and mood.
More about One UI Tizen
A global art gallery at home
Transform your space Samsung Art TV with over 5,000 inspiring and curated artworks from the world’s leading museums, galleries, and artists — including timeless classics, modern masters, and contemporary icons — to perfectly match every season, holiday and mood.
Access useful info throughout the day even when your TV is off
Provide useful information throughout the day even when the TV is turned off. You can customize your Now brief with loads of widgets such as Weather, Memo, SmartThings, Music and more. Now brief wakes up hands-free through voice activation or when you get near your TV.
Your privacy. Secured.
All of your TV experiences are secured by Knox. Samsung Knox Security secures against harmful attacks by automatically block execution of unauthorized malicious apps or access to phishing sites, and even secures your home IoT devices connected to your TV. So your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Lastly, Samsung’s dedicated security team helps keep your TV safe with constant updates. Your privacy is now secured on Samsung TVs.
SmartThings
Do the SmartThings!
Optimize your home devices for a smart lifestyle tailored to your needs enhanced with our built in SmartThings Hub. Enjoy a customized smart home with many SmartThings compatible devices that simplify your day to day life. Additionally, utilize your screen as an IoT sensor to care for your loved ones and expand your TV’s role in managing your home via 3D Map View.
More about SmartThings
TV you know and love. Made for every moment. Made for everyone. Just watch.
Watch livestream events & live news, Top-tier Creator Channels, Ultimate K-Content. No signup needed. No subscriptions, logins or fees.
Access useful info throughout the day even when your TV is off
Provide useful information throughout the day even when the TV is turned off. You can customize your Now brief with loads of widgets such as Weather, Memo, SmartThings, Music and more. Now brief wakes up hands-free through voice activation or when you get near your TV
Your privacy. Secured
All of your TV experiences are secured by Knox. Samsung Knox Security secures against harmful attacks by automatically block execution of unauthorized malicious apps or access to phishing sites, and even secures your home IoT devices connected to your TV. So your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Lastly, Samsung’s dedicated security team helps keep your TV safe with constant updates. Your privacy is now secured on Samsung TVs.
AirSlim
Sleeker and slimmer than ever
Mind-blowing slim design that you’ve never seen before in this category, making your TV blend into the wall seamlessly.
