Ask your companion anything. Samsung Vision AI is here.
TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini — all without interrupting what’s on screen. It seamlessly adapts to daily routines, whether it’s catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving.
More about Samsung Vision AI
Feel the stadium roar-AI-powered immersion for soccer
AI Soccer Mode Pro
AI automatically detects live matches and lifts picture and sound to stadium-level quality. Vibrant colours, sharp player detail, and a balanced mix of crowd energy and crystal-clear commentary give you a truly immersive experience.
Separate and control audio layers – voice, music and sound effects – with one command
AI Sound Controller Pro
AI Sound controller
Translate content into your language in real time
Live Translate
Break language barriers with Live Translate. On device AI detects the language of the content and instantly translates it into you preferred language.
NQ4 AI Gen3 Processor
Our most advanced AI-powered 4K processor
Samsung’s AI powered 4K processor creates our best 4K experience. Our 4K AI Upscaling technology powered by 128 AI neural networks transforms content into 4K picture quality. Our NQ4 AI Gen3 Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming OTT services, playing your favorite video games, or watching live sports.
Glare Free with Real Black & Real Colour
See real black and real colour perfected by Glare Free
Samsung OLED TVs deliver deeper blacks with VDE-certified Real Black and bring to life Real Colour with Pantone validation, for an authentically immersive viewing experience.
OLED HDR+
Powerful brightness and deep contrast fully enabled in every pixel
Enjoy powerful brightness and deeper range of contrast. Our NQ4 AI Gen3 processor analyzes each scene and boosts brightness to provide maximized brightness and contrast. Enabled by self-illuminating pixels, OLED HDR+ allows you to appreciate even minor details. HDR 10+ now streaming on OTT services.
OLED
Deep blacks, clean whites and lively colours
Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. WIth cutting-edge, self-illuminating pixels, what you see is a picture that’s pure, bright and always stands out.
More about Picture Quality
Sharpens and smooths out the motion of objects and text with AI Gen3 Processor
AI Motion Enhancer Pro
Our AI Gen3 processors to sharpen and smooth out the motion of objects and text. This takes watching live sports to another level.
Upscale content into a 4K experience
4K AI Upscaling Pro
Our 4K AI Upscaling technology powered by 128 AI neural networks transforms content into near 4K resolution. Our NQ4 AI Gen3 Processor enables sharp and smooth picture quality.
Intelligently transform SDR content to HDR-like picture quality with AI
Auto HDR Remastering Pro
Auto HDR Remastering Pro, with AI, intelligently learns the differences between SDR and HDR, converting SDR content into HDR-like quality scene by scene for brighter highlights, more vibrant colours and clearer details.
Intelligently enhance colour expression with AI
Colour Booster Pro
Colour Booster Pro transforms the way you experience TV by leveraging AI to intelligently enhance colour expression, making each scene more vivid and dynamic.
Enjoy authentic colour validated by PANTONE, only on Samsung screens
PANTONE Validated
Now meet fully authentic, accurate colour validated by PANTONE. As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated’ provides validation on an accurate expression of 2,140 PANTONE colours and 110 skin tone shades. As the world’s first TV to receive PANTONE validation, you can enjoy a more accurate, comfortable watching experience better than ever.
Depth perceived just as a person’s eyes would
Real Depth Enhancer
Real Depth Enhancer now mirrors how human eyes process depth by increasing foreground contrast. So when you are watching a nature documentary, it enhances an elephant’s wrinkles while leaving the background as it is – just as a person’s eyes would.
Premium Gaming Pack
Powerful performance for the gamer
Unlock the powerful gaming experience with Motion Xcelerator 120/144Hz, NVIDIA G-SYNC and AMD FreeSync Premium. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time presonsive performance.
Motion Xcelerator165Hz
Boost your motion clarity for the content you love up to 4K 165Hz
With exceptional motion enhancements in 4K165Hz, Motion Xcelerator 165Hz delivers peak performance, creating consistently crisp visuals and blazing-fast speeds. With Samsung’s unique dynamic refresh technology, Motion Xcelerator165Hz provides differentiated motion performance to support VRR games up to 4K165Hz.
G-Sync Compatible
Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.
FreeSync Premium Pro
Built on AMD FreeSync™ core technology to help reduce stutter and screen tearing, TVs certified for the AMD FreeSync™ Premium Pro tier provide a true HDR gaming experience: a combination of smooth gaming at stunning performance, and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.
More about Gaming Experience
Play smarter – Perfect Settings, Every match
AI Gaming Optimizer
AI Gaming Optimizer auto-detects game genres via real-time screen analysis and automatically applies optimized settings: No manual menus – just instant, genre-specific optimization.
Where gaming comes together
Gaming Hub
Samsung Tizen OS now acts as a convenient conduit to your favourite cloud gaming platforms (no console required), console games, and standalone apps. It displays game recommendations based on what games you like to play, so you can quickly find your next favourite game.
Optimize your gaming experience
Game Bar
Bigger and wider TV screens with 21:9 and 32:9 ratios allow you to have more viewing area and gives you an immersive gaming experience. Game Bar allows you to optimize your gameplay such as screen ratio adjustment, mini map zoom, virtual aim point, input lag check, FPS, HDR, VRR and more.
Dolby Atmos®
A next level Dolby Atmos experience with top channel speakers
The Dolby Atmos experience will immerse you inside the action with multi dimensional sound. With the addition of Samsung’s top channel speakers and Dolby Atmos, the TV delivers an incredible audio experience.
More about Sound
Experience sound as the artist intended with remastering and intelligent processing
Adaptive Sound Pro
Adaptive Sound Pro optimizes sound considering characteristics of both the room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to the unique audio remastering technology that uses neural processing to extract and process sound objects.
Be fully immersed into the content with virtual sound that tracks the action
Object Tracking Sound Lite
A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.
TV and soundbar orchestrated in perfect harmony
Q-Symphony
Experience supreme audio immersion through AI-powered synergy between TV and soundbar pre-learned through thousands of sources. This powerful duo simultaneously creates next-level surround sound experience for diverse scenes.
LaserSlim Design
Sleek design with a profile so thin that it resembles a laser beam
With a laser like slim look, the LaserSlim Design’s sleek and stylish look presents unique beauty along with strong functionality. Featuring a beautiful slim form factor, a minimalistic bezel and a slim flat black profile, it blends seamlessly into any interior, no matter the size of the space.
One UI Tizen
Personalize your screen experience
One UI Tizen is your personalized and enhanced screen experience, powered by Samsung Tizen OS. With One UI Tizen, you can take advantage of all the latest and innovative Samsung features. Your One UI Tizen experience is secured by Samsung Knox, increasing protection across all your SmartThings devices. One UI Tizen will also support TIzen OS upgrades for the next seven years.
More about One UI Tizen
TV you know and love. Made for every moment. Made for everyone. Just watch.
Samsung TV Plus
Watch livestream events & live news Top-tier Creator Channels Ultimate K-content destination no signup needed No subscriptions, logins or fees.
Access useful info throughout the day even when your TV is off
Now Brief
Provide useful information throughout the day even when the TV is turned off. You can customize your Daily Board with loads of widgets such as Weather, Memo, SmartThings, Music, Tips, and more. Daily Board wakes up hands-free through voice activation or when you get near your TV.
Your privacy. Secured.
Samsung Knox Security
All of your TV experiences are secured by Knox. Samsung Knox Security secures against harmful attacks by automatically block execution of unauthorized malicious apps or access to phishing sites, and even secures your home IoT devices connected to your TV. So your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Lastly, Samsung’s dedicated security team helps keep your TV safe with constant updates. Your privacy is now secured on Samsung TVs.
SmartThings
Do the SmartThings
Optimize your home devices for a smart lifestyle tailored to your needs enhanced with our built in SmartThings Hub. Enjoy a customized smart home with many SmartThings compatible devices that simplify your day to day life. Additionally, utilize your screen as an IoT sensor to care for your loved ones and expand your TV’s role in managing your home via 3D Map View.
More about SmartThings
Stay connected to your pets while you’re away
Pet Care
Use your TV as a pet-sitting assistant while you’re outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet’s favourite content to calm them down.
Ubiquitous computing across Samsung devices
Storage Share
Seamlessly stream your multimedia stored in your Galaxy devices on your TV. With automatic detection of nearby devices, Storage Share makes sharing content across Samsung devices effortless.
Save energy use by intelligently analyzing your surrounding, behaviours and content
AI Energy Mode
Easy energy management with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviours to adjust the brightness. It analyzes the content scene by scene to subtly adjust brightness and helps save energy consumption where possible.
Solar Cell Remote
Remote controller with recycled materials charged with sunlight and indoor lighting
With a solar panel on its back that you can use for charging, now you don’t need to use disposable batteries to use SolarCell Remote as they are not the best for the environment. Also, you can enjoy new smart features such as built in microphone for use with a voice assistant, making the SolarCell Remote innovative in more than one way.
