Ask your companion anything. Samsung Vision AI is here.
Getting help from an AI companion has never been more visualized and comprehensive with multiple AI agents — whether it’s questions about a scene now playing, recommending what to wear from trending clothing styles, or finding the perfect taco spot nearby. Responses come instantly with a related video/image options to choose from, making your discovery rich and personalized on a big screen.
AI Soccer Mode
Your command, your match—AI-enhanced soccer viewing
Turn on AI‑driven picture and sound tuning when watching soccer. Richer colours, dynamic contrast, and prioritized commentator voice let you follow every pass and cheer with professional‑level clarity.
More about Samsung Vision AI
Separate control audio layers — voice and sound effects — with a single command
AI Sound Controller uses AI to analyze real-time audio and separate it into two tracks — voice and sound effects. Using the on-screen menu or voice commands you can then adjust the volume of each track to create a personalized listening experience for TV shows, movies, and games.
Translate the content into your language in real time
Break language barriers with Live Translate. On device AI detects the language of your content and instantly translates it into your preferred language.
Make your own AI on screen images to match the mood for your day
Bring your imagination to life with Generative Wallpaper. The AI creates stunning images that perfectly capture the mood you desire. Share the joy of crafting a personalized visual experience with your loved one and transform your home’s atmosphere for any occasion, from festive parties to quiet moments of relaxation.
NQ4 AI Gen2 Processor
Feel the full power of AI in 4K
The NQ4 AI Gen2 Processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is impressive performance, whether you’re streaming shows, playing video games or watching live sports.
COmpared to 2026 Neo QLED 4K (NQ4 AI Processor)
2.0x
faster GPU
42%
Faster CPU
Mini LED
Our advanced Mini LED Technology
Experience deeper contrast that brings scenes to life. Mini LED technology uses smaller backlights than regular LEDs to control light with greater accuracy, revealing finer details and realistic depth for a cleaner, immersive picture.
Pure Spectrum Colour
Mini-LED precision that delivers true-to-life, ultra-wide colour
A different level of Mini LED with advanced phosphor technology. Immerse yourself in the picture with one billion shades of colour. Pure Colour Spectrum delivers lifelike variations so you can see every subtle detail.
Mini LED HDR
Wider range of contrast in cinematic scale
Mini LED HDR brings out the details and contrast, so you can experience the full power in every image. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery, and details that always shine through. HDR10+ now streaming on OTT services.
More about Picture Quality
Richer and more vibrant colours powered by AI
AI recognizes scenes with dull colour tones and enhances them, providing a vivid colour experience that feels as real as seeing it in person.
Enjoy HDR-like quality even with SDR content
Real Depth Enhancer now mirrors how human eyes process depth by increasing foreground contrast. So when you are watching a nature documentary, it enhances an elephant’s wrinkles while leaving the background as it is — just as a person’s eyes would.
Upscale content into a 4K experience
Our 4K AI Upscaling technology powered by 20 neural networks transforms content into near 4K resolution.
Immerse yourself in the optimal picture settings tailored to your preference
Our AI processor can automatically detect what content is being displayed (sports/movie/general), and will auto-adjust the picture settings to your preferences.
Depth perceived just as a person’s eyes would
Watch the figures on the screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you’re watching a nature documentary, it really looks like the rhino’s are marching toward you.
Motion Xcelerator 144Hz
Boost your motion clarity for the game content you love up to 4K 144Hz
With exceptional motion enhancements in 4K 144Hz, Motion Xcelerator 144Hz delivers peak performance, creating consistently crisp visuals and blazing-fast speeds. With Samsung’s unique dynamic refresh technology, Motion Xcelerator 144Hz provides differentiated motion performance to support VRR games up to 4K 144 Hz.
Gaming Hub
Where gaming comes together
Samsung Tizen OS now acts as a convenient conduit to your favourite cloud gaming platforms (no console required), console games, and standalone apps. It displays game recommendations based on what games you like to play, so you can quickly find your next favorite games.
More about Gaming Experience
Play smarter — perfect settings, every match
AI Gaming Optimizer auto-detects game genres via real-time screen analysis and automatically applies optimized settings: No manual menus — just instant, genre-specific optimization.
Optimize your gaming experience
Bigger and wider TV screens with 21:9 and 32:9 ratios allows you to have more viewing area and gives you an immersive gaming experience. Game Bar allows you to optimize your gameplay such as screen ratio adjustment, mini map zoom, virtual aim point, input lag check, FPS, HDR, VRR and more.
Tear-free, stutter-free, low latency HDR gaming
Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, AMD FreeSync™ Premium provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.
Sound
Experience sound as the artist intended with remastering and inteilligent processing
Adaptive Sound Pro optimizes sound considering characteristics of both the room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to the unique audio remastering technology that uses neural processing to extract and process sound objects.
AI-powered voice enhancement helps you catch every word without distractions
AI-powered audio enhancement technology, lets you hear clearer dialogues, as it analyzes background sounds, voice clarity, and ambient noise, and isolates voices from TV sound. Enjoy an unparalleled audio experience, delivering clear dialogues even in distracting environments.
Be fully immersed into the content with virtual sound that tracks the action
A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.
TV and soundbar orchestrated in perfect harmony
Experience supreme audio immersion through AI-powered synergy between TV and soundbar pre-learned through thousands of sources. This powerful duo simultaneously creates next-level surround sound experience for diverse scenes.
One UI Tizen
Personalize your screen experience
One UI Tizen is your personalized and enhanced screen experience, powered by Samsung Tizen OS. With One UI Tizen, you can take advantage of all the latest and innovative Samsung features. Your One UI Tizen experience is secured by Samsung Knox, increasing protection across all your SmartThings devices. One UI Tizen will also support Tizen OS upgrades for the next seven years.
Samsung TV Plus
The best of TV. All for free.
Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.
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A global art gallery at home
Transform your space Samsung Art TV with over 5,000 inspiring and curated artworks from the world’s leading museums, galleries, and artists — including timeless classics, modern masters, and contemporary icons — to perfectly match every season, holiday and mood.
Access useful info throughout the day even when your TV is off
Provide useful information throughout the day even when the TV is turned off. You can customize your Now brief with loads of widgets such as Weather, Memo, SmartThings, Music and more. Now brief wakes up hands-free through voice activation or when you get near your TV.
Your privacy. Secured.
All of your TV experiences are secured by Knox. Samsung Knox Security secures against harmful attacks by automatically block execution of unauthorized malicious apps or access to phishing sites, and even secures your home IoT devices connected to your TV. So your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Lastly, Samsung’s dedicated security team helps keep your TV safe with constant updates. Your privacy is now secured on Samsung TVs.
SmartThings
Do the SmartThings!
Optimize your home devices for a smart lifestyle tailored to your needs enhanced with our built in SmartThings Hub. Enjoy a customized smart home with many SmartThings compatible devices that simplify your day to day life. Additionally, utilize your screen as an IoT sensor to care for your loved ones and expand your TV’s role in managing your home via 3D Map View.
More about SmartThings
Access your Samsung Tizen TV features from your mobile phone
Through your SmartThings mobile app you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote allowing you to change channels, adjust the volume, and much more right from your phone.
Stay connected to your pets while you’re away
Use your TV as a pet-sitting assistant while you’re outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet’s favourite content to calm them down.
Ubiquitous computing across Samsung Devices
Seamlessly stream your multimedia stored in your Galaxy device on your TV. With automatic detection of nearby devices, Storage Share makes sharing content across Samsung devices effortless.
Manage energy use by intelligently analyzing your surrounding, behaviours and content
Easy energy management with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviours to adjust the brightness. It analyzes the content scene-by-scene to subtly adjust brightness and help manage energy consumption where possible.
Transform your TV into a karaoke stage
Transform your TV into a karaoke stage, with your phone as the mic using the SmartThings app and Stingray Karaoke.
MetalStream Design
Elegant metal stream design to upgrade your space
Inspired by aircraft design, the MetalStream Design features a luxurious metal body. With no additional bezel required, a single sheet of metal is used to create a slim bezel, enabling a truly immersive experience.
