The answer to your artistic style
Modern Frame Design with Built-in Solution
Timeless design that blends beautifully into your space with Built in Solution
With Built-in solution that houses all ports and connections within the TV itself, you can achieve a minimalistic in-wall installation that elevates both your viewing and interior design experience.
Slim Fit Wall Mount
A flush fit to the wall
Mount your TV flush against the wall for a seamless look with one nearly invisible cable that connects all your external devices to avoid anything getting in the way of your design.
Customizable Frame
Match your space with customizable bezels
The Frame offers a variety of customizable, magnetic bezels so you can easily choose – or even change – your favourite colour to best suit your space.
Height-Adjustable Stand
Adjust your TV without spatial constraints
Get a stunning viewing experience by easily adjusting the spatial position of the TV as designed using the Adjustable Stand
Art Mode
TV when it’s on. Art when it’s off
When it’s off, The Frame transforms into a window to the world’s finest art – displaying a curated collection of 370+ free artworks from renowned galleries.
Art Store Streams
Explore curated streaming art for free
Discover a world-class collection of streaming art from Samsung, available for free. Enjoy 30 handpicked artworks curated by professionals and thoughtfully themed to bring new inspiration to your screen each month.
Art Store
Find world famous galleries in your TV
Now expand your art gallery to Neo QLED and QLED. Find the perfect piece of artwork from the world’s leading museums and artists. Discover new artwork relevant and timely art selections chosen by Samsung’s art experts to discover art pieces that complement each season, holiday and mood.
Art Home
Step into Art Home on the Samsung Art Store, where your artistic journey begins.
Discover handpicked collections, regularly refreshed by Samsung’s curators. It’s more than just a gallery; it’s your personal gateway to a world of creativity and inspiration. Browse and explore an extensive array of artworks, and transform your living space into an evolving art sanctuary with Art Home.
Google Photos for Samsung TV
Relive your favourite memories with Google Photos for Samsung TV
Google Photos is the home for all your life’s memories. Rediscover your favourite photos, both new and old, with daily curated memories from Google Photos and enjoy seeing the people, trips and activities that matter most on your Samsung TV.
More about Picture Quality
The right light for your art
Senses your presence, saves energy
Mat Canvas & My Photo
Glare Free with QLED
Exceptional picture quality, unrivaled art quality Glare Free with QLED
Powered by Samsung’s most advanced anti-glare technology, our Glare Free display minimizes reflections and visual distractions so you can appreciate art with true texture and colour, and also enjoy content with clarity and comfort in any light.
More about Gaming Experience
Enjoy ArtfulColour validated by PANTONE
Charge it with light
Samsung Vision AI Companion
Ask your companion anything. Samsung Vision AI is here.
TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini and Perplexity — all without interrupting what’s on screen. It seamlessly adapts to daily routines, whether it’s catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving.
Samsung TV Plus
Access subscription free TV. Stream shows and movies you know and love
Get access to subscription free TV and enjoy your favourite content on Samsung TV Plus. Watch news, sports, movies, exclusive events, K content, creators and more, live and on demand.