Samsung 55″ OLED S90H 4K Vision AI Smart TV

The answer to ultimate win

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

Getting help from an AI companion has never been more visualized and comprehensive with multiple AI agents—whether it’s questions about a scene now playing, recommending what to wear for trending clothing styles, or finding the perfect taco spot nearby. Responses come instantly with related video/image options to choose from, making your discovery rich and personalized on a big screen.

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Samsung Vision AI

Our most advanced AI-powered 4K processor

NQ4 AI Gen3 Processor

Samsung’s AI powered 4K processor creates our best 4K experience. Our 4K AI Upscaling technology powered by 128 neural networks transforms content into 4K picture quality. Our N4Q4 AI Gen3 Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming OTT services, playing your favourite games, or watching live sports.

See real black and real colour perfected by Glare Free

Glare Free with Real Black & Real Colour

Samsung OLED TV’s deliver deeper blacks with VDE-certified Real Black and bring to life Real Colour with PANTONE validation, for an authentically immersive viewing experience.

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Picture Quality

Sharpens and smooths out the motion of objects and text with AI Gen3 Processor

AI Motion Enhancer Pro

Our AI Gen 3 processors to sharpen and smooth out the motion of objects and text. This takes watching live sports to another level.

Upscale content into a 4K experience with 128 AI neural networks

4K AI Upscaling Pro

Our 4K AI Upscaling Pro technology powered by 128 AI neural networks transforms content into a 4K resolution. Our NQ4 AI Gen3 Processor enables sharp and smooth picture quality.

Intelligently transforms SDR content to HDR-like picture quality with AI

Auto HDR Remastering Pro

Auto HDR Remastering Pro, with AI, intelligently learns the differences between SDR and HDR, converting SDR content into HDR-like quality scene by scene for brighter highlights, more vibrant colours and clearer details.

Immerse yourself in the optimal picture setting tailored to your preference

AI Customization Mode

Our AI Processor can automatically detect what content is being displayed (sports/movie/general), and will auto-adjust the picture settings to your preference.

Intelligently enhanced colour expression with AI

Colour Booster Pro

Colour Booster Pro transforms the way you experience TV by leveraging AI to intelligently enhance colour expression, making each scene more vivid and dynamic.

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background – mirroring how a human eye processes depth. So when you’re watching a nature documentary, it really looks like the rhinos are marching toward you.

Powerful performance for the gamer

Premium Gaming Pack

Unlock the powerful gaming experience with Motion Xcelerator 120/144Hz, NVIDIA G-SYNC and AMD FreeSync Premium. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time responsive performance.

Boost your motion clarity for the content you love up to 4K 165Hz

Motion Xcelerator165Hz

With exceptional motion enhancements in 4K165Hz, Motion Xcelerator 165Hz delivers peak performance, creating consistently crisp visuals and blazing-fast speeds. With Samsung’s unique dynamic refresh technology, Motion Xcelerator165Hz provides differentiated motion performance to support VRR games up to 4K165Hz

Ultra-smooth, ultra-fast responsive gameplay

G-Sync Compatible

Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.

Tear-free, stutter-free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync core technology to help reduce stutter and screen tearing, TVs certified for the AMD FreeSync Premium Pro tier provide a true HDR gaming experience: a combination of smooth gaming at stunning performance, and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.

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Gaming Experience

Play smarter – Perfect Settings, Every Match.

AI Gaming Optimizer

AI Gaming Optimizer auto-detects game genres via real-time screen analysis and automatically applies optimized settings: No manual menus – just instant, genre-specific optimization

Where gaming comes together

Gaming Hub

Samsung Tizen OS now acts as a convenient conduit to your favourite cloud gaming platforms (no console required), console games, and standalone apps. It displays game recommendations based on what games you like to play, so you can quickly find your next favourite games.

Optimize your gaming experience

Game Bar

Bigger and wider TV screens with 21:9 and 32:9 ratios allow you to have more viewing area and gives you an immersive gaming experience. Game Bar allows you to optimize your gameplay such as screen ratio adjustment, mini map zoom, virtual aim point, input lag check, FPS, HDR, VRR and more.

A next level Dolby Atmos experience with top channel speakers

Dolby Atmos

The Dolby Atmos experience will immerse you inside the action with multi dimensional sound. With the addition of Samsung’s top channel speakers and Dolby Atmos, the TV delivers and incredible audio experience.

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Sound

Experience sound as the artist intended with remastering and intelligent processing

Adaptive Sound Pro

Adaptive Sound Pro optimizes sound considering characteristics of both the room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to the unique audio remastering technology that uses neural processing to extract and process sound objects.

AI-powered voice enhancement helps you catch every word with out distractions

Active Voice Amplifier Pro

AI-powered audio enhancement technology, let you hear clearer dialogues, as it analyzes background sounds, voice clarity, and ambient noise, and isolates voices from TV sound. Enjoy an unparalleled audio experience, delivering clear dialogues even in distracting environments.

Be fully immersed into the content with virtual sound that tracks the action

OTS Lite

A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Experience supreme audio immersion through AI-powered synergy between TV and soundbar pre-learned through thousands of sources. This powerful duo simultaneously creates next-level surround sound experience for diverse scenes.

Sleek design with a profile so thin that it resembles a laser beam

LaserSlim Design

With a laser like slim look, the LaserSlim Design’s sleek and stylish look presents unique beauty along with strong functionality. Featuring a beautiful slim form factor, a minimalistic bezel and a slim flat back profile, it blends seamlessly into any inteior, no matter the size of the space.

Personalize your screen experience

One UI Tizen

One UI Tizen is your personalized and enhanced screen experience, powered by Samsung Tizen OS. With One UI Tizen, you can take advantage of all the latest and innovative Samsung features. Your One UI Tizen experience is secured by Samsung Knox, increasing protection across all your SmartThings devices. One UI Tizen will also support Tizen OS upgrades for the next seven years.

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One UI Tizen

TV you know and love. Made for every moment. Made for everyone. Just watch.

Samsung TV Plus

Watch livestream events & live news, Top-tier Creator Channels, Ultimate K-Content, destination no signup needed. No subscription, logins or fees.

Access useful info throughout the day even when your TV is off

Now Brief

Provide useful information throughout the day even when the TV is turned off. You can customize your Daily Board with loads of widgets such as Weather, Memo, SmartThings, Music, Tips, and more. Daily Board wakes up hands-free through voice activation or when you get near your TV.

Your privacy. Secured.

Samsung Knox Security

All of your TV experiences are secured by Knox. Samsung Knox Security secures against harmful attacks by automatically block execution of unauthorized malicious apps or access to phishing sites, and even secures your home IoT devices connected to your TV. So your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Lastly, Samsung’s dedicated security team helps keep your TV safe with constant updates. Your privacy is now secured on Samsung TVs.