It’s your show with Samsung Vision AI

Samsung Vision AI Companion

Ask your companion anything

TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini and Perplexity — all without interrupting what’s on screen. It seamlessly adapts to daily routines, whether it’s catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving.

Bixby

Effortless intelligence begins with a chat

Just say what’s on your mind. Whether you’re curious about an actor, need a new show to watch, or want to dim the lights, your Samsung AI TV understands and responds naturally. Thanks to real-time contextual understanding, your TV responds with relevant, intelligent answers on the big screen—no typing, no menus, just natural conversations.

Settings that intelligently optimize picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you’re watching.

Sound optimized and remastered to how the artist intended

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV’s AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room’s acoustics, before ultimately refining them with audio remastering technology.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Sieze your day, Happy Holiday, Deco, Inspire me. Sieze your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.

NQ8 AI Gen3 Processor

Our most advanced AI-powered 8K processor

Get quality without compromise with Samsung’s most advanced AI processor yet. With 768 AI neural networks, it enhances both picture and sound to brilliant new heights. No matter the content, you can enjoy the peak of what an 8K television can be.

8K AI Upscaling Pro

Boost shows and movies into an 8K experience

Watch your favorite content in such stunning detail it almost seems real. Our AI processor takes content and enhances it up to 8K resolution with 768 AI neural networks — enabling the sharpest and smoothest picture quality of any Samsung TV.

Glare Free

Uninterrputed immersion, free from light disturbance

See brilliant color, perfected by Glare Free. Glare Free is our most advanced anti-glare technology designed to reduce reflections and screen glare. It delivers a clearer, more comfortable and more focused viewing experience, whether in daylight or indoor lighting.

Quantum Mini LED Pro

Our most advanced Mini LED technology

Experience our most advanced Quantum Mini LED Pro, precisely controlled by Quantum Matrix Technology Pro. Quantum Mini LED Pro in Neo QLED 8K TVs are just 1/50 the size of conventional LEDs. This allows for unimaginable details expressed in both dark blacks and pure whites, with up to 1.5 more lighting zones than Quantum Matrix Technology Plus.

More about Picture Quality

Intelligently enhanced colour expression

Colour Booster Pro

AI recognizes each scene and enhances colour expression accordingly, so your viewing experience becomes more vivid and dynamic.

Three architectural details of an Italian landmark are transformed into an exquisite 8K resolution. Then, a ripple starts from the center of the scene and spreads out to all the edges, revealing the entire scene in pristine "8K Association Certified" quality.

Get 4 times higher resolution than 4K

Real 8K Resolution

Feel the full power of every frame with 8K resolution. With 33 million pixels on screen, it provides four times higher resolution than 4K for greater clarity and depth.

Easily spot moving objects and text

AI Motion Enhancer Pro

Our AI processor smooths out and sharpens motion, so you can see moving objects and text far more clearly. Watching live sports and fast-paced action has never been easier.

Sheep are coming out from a Neo QLED TV. There is a comparison between SDR and HDR 10+ ADAPTIVE/GAMING quality in colour and brightness.

Lifelike colours and contrast for an 8K screen

Neo Quantum HDR 8K Pro

Experience the ultimate picture quality in 8K. Samsung’s technology works to accurately produce both brights and darks on screens, resulting in rich contrast and a full range of lifelike colours. HDR10+ now streaming on OTT services.

A scene of a child underwater is enhanced to have Brighter Highlights, Clearer Details, Enhanced Depth and Vibrant Colors.

Intelligently refines content to HDR-like quality with AI

Auto HDR Remastering Pro

Enjoy brighter highlights, clearer details and more vibrant colours. Our AI technology learns the difference between SDR and HDR content. Then it convers SDR content into brilliant HDR-like quality.

A processor in the back is projecting a picture of 2 whales, which looks 3D on the screen.

Ultra-realistic depth that brings images to life

Real Depth Enhancer Pro

Watch the figures on screen pop out with astonishing realism. Real Depth Enhancer Pro locates where your eyes would typically focus — then increases foreground contrast in those areas to imitate real-life depth. With precise control over mini-LEDs, it can recreate 3D-like images that come alive.

Gaming Hub

Easily discover and access all your games from one screen

Your TV has a central hub that organizes games from apps, consoles and cloud platforms in one convenient place. It also offers recommendations based on what you like to play, you can easily discover new favourites.

A racing game on the TV is so immersive that the race car is speeding out of the screen.

Get ultra-smooth motion for games up to 240Hz

Motion Xcelerator 240Hz

Enjoy astonishingly fluid visuals at blazing-fast speeds. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 240Hz

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match.

Seamless AI-driven game optmization

AI Auto Game Mode

Let your TV detect the type of game you’re playing and optimize the settings. You can free yourself from the usual setup hassle and just play.

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

Sound

Immersive surround sound with top channel speakers

Dolby Atmos®

Feel the pulse-pounding action in every scene. Samsung’s top channel speakers work with Dolby Atmos technology to create a multi-dimensional dome of sound, enveloping you in a truly intense a udio experience.

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously – without muting the speakers of either device.

Dynamic sound that plays from all corners and follows the action

Object Tracking SOUnd Pro

Immerse yourself deep in the action. With 90W 6.2.4ch speakers, this TV plays powerful audio from its center to all four corners. AI-powered tracking enables the audio to move along with the objects on screen — enhancing your surround sound with realistic effect.

One UI Tizen

Personalize your screen experience

One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices.

Art Store

Find world-famous galleries in your TV

Find your ideal artwork from the world’s leading museums and artists. Discover new art pieces with relevant and timely selections that complement each season, holiday and mood.

Google Photos for Samsung TV

Relive your favourite memories with Google Photos for Samsung TV

Google Photos is the home for all your life’s memories. Rediscover your favorite photos, both new and old, with daily curated memories from Google Photos and enjoy seeing the people, trips and activities that matter most on your Samsung TV.

More about One UI Tizen

Access 1200+ channels for free

Endless Free Content

Access free channels, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuosly added, there’s always more to explore.

Access subscription free TV. Stream shows and movies you know and love

Samsung TV Plus

Get access to subscription free TV and enjoy your favourite content on Samsung TV Plus. Watch news, sports, movies, exclusive events, K content, creators and more, live and on demand.

A multi-layered security solution is creating a dome-like enclosure behind a TV that's secured by Knox. The screen features the Samsung Knox emblem. The text Your privacy. Secured. Only on Samsung TV is on display on top.

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung’s security team helps keep your TV safe with regular updates.

Access useful info even when your TV is off

Daily Board

Get information throughout the day on your TV, even when it’s turned off. You can customize your Daily Board with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free — by voice command or detecting your presence when you get near.

SmartThings

Connect and manage your smart home devices, all from your TV

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

More about SmartThings

Man wearing a Galaxy Watch watches TV in a living room. He moves his hand back and forth to play the video on the screen.

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

Save energy use by intelligently analyzing your surrounding, behaviours and content

AI Energy Mode

Easy energy management with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. It analyzes the content scene by scene to subtly adjust brightness and help save energy consumption where possible.

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

A woman wears Galaxy Buds, which creates a dome of spatial sound that surrounds her.

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements.

Wireless One Connect

Keep your TV clutter-free with wireless connectivity

Plug in all your HDMI sources into your Wireless One Connect box, which can be placed in any direction within a distance of 10 meters from the TV, wirelessly transmitting up to an 8K 120Hz signal to keep your TV clutter-free.

In a living room, a TV is installed cleanly on the wall with no wires. A Wireless One Connect box is hidden inside a cabinet.

Shop

98″ Neo QLED QN990F 8k Vision AI Smart TV