How to choose your next TV

Online reviews are helpful, but the absolute best way to purchase your next TV is to visit our showroom
for a full hands-on demonstration.
Seeing is believing and you really need to see the TV you’re interested in before you buy.
Advanced Technologies – across from Rexall in Southampton.

For buying a new TV, a man and woman are talking with a male sales representative about TV features in a TV show room.

What size TV should I get?
We’ve put together some tips for when it comes to choosing a TV size.
A wall mounted big screen TV displaying a country side landscape in a brightly sunlit living room.

How to measure TV screen size
Calculating your TV size is less complicated than you might think. A TV’s size refers to its diagonal length, which comes from measuring from the upper left hand corner of the actual TV screen to the lower right hand corner. Most are expressed in inches. 

Rule of thumb: bigger is better
TVs come in various sizes, but we recommend selecting the largest size your budget allows. If you’re considering getting a TV that’s 75 inches or more, there’s something you should know. According to Samsung Internal Research, a major reason for purchasing new TVs is the demand for bigger screens. And that even after purchase, satisfaction remains very high. So, has there been a particular screen size that’s been on your mind? Then, now’s the time to go big and never look back.


A big screen TV mounted on a concrete wall is displaying a nature scene in 4K resolution while sunlight shines in from the left.

What does 4K mean?
A 4K TV is a TV set with 4K resolution. That means the TV has 3,840 horizontal pixels and 2,160 vertical pixels, for a total of about 8.3 million pixels. On TV product specifications, resolutions are usually shown as “3840 x 2160” for 4K TVs.

Resolution is a term that tells you just how densely these tiny dots, the pixels, are put together on the display. Individual pixels collect together to make up the image you see on the screen, so the higher the pixel count the higher the resolution. The “K” in 4K stands for Kilo (1000), meaning a TV that has achieved a horizonal resolution of about 4,000 pixels.
A big screen TV is used to show what is 4K resolution in terms of total pixels, which is 3840 pixel horizontally multiplied by 2160 pixel vertically makes 4K resolution pixels.How good is the quality?
4K TVs have four times more pixels than traditional Full HD (1920 x 1080) TVs. Even on TV screens of the same size, the 4K TV picture quality ends up being more vivid and detailed thanks to the greater pixel density. This difference is especially obvious in big screen TVs. For example, if you compare the quality of a traditional 65″ Full HD TV to a 65″ 4K UHD TV, you’ll notice a difference in the pixels that make up the screen. For high-resolution TVs, the pixels are smaller than in a lower-resolution TV of the same size, so you can enjoy a more immersive experience without restrictions on viewing distance and watch from up close without noticing the individual pixels.
 For 4K resolution vs 1080p comparison, an image of two soccer balls side by side displays. The left ball shows pixelated image with FHD, low definition. The right ball has clear image in 4K resolution with high definition.Enjoy all your content in near-4K quality
It would be great if all recorded content were filmed in 4K, but there’s still a lot of lower resolution content out there in comparison to 4K content. However, thankfully this is not a concern because of upscaling.

So what is 4K upscaling and what can it do for you?

When you watch lower-quality FHD content on a 4K TV, upscaling is the technology that increases its resolution, converts, and optimizes it to fit the display panel of a 4K TV. In other words, it doesn’t just stretch the image — it upgrades it for the 4K display. Upscaling automatically analyzes resolution to reduce noise, improve details and provide optimum contrast and colour so that you can view this content in near-4K quality. And since every brand does upscaling differently, be sure to choose the one that you like best.What is 8K TV?

An 8K TV displaying a zoom-in of a pink and yellow daisy with a blue spotted butterfly on its petals. The flower and parts of the butterfly continue off screen to show what cannot be seen on the TV.
What does 8K mean?
An 8K TV is a TV that has a screen with 7,680 horizontal and 4,320 vertical pixels for a total of approximately 33 million pixels. The “K” in 8K stands for Kilo (1000), meaning a TV that has achieved a horizonal resolution of about 8,000 pixels.

8K TV is the highest resolution TV that has been released recently among UHD (ultra high definition) TVs. With four times more pixels than a 4K TV—another type of UHD resolution—8K TVs show a sharper and more detailed picture quality. This is because in 8K TVs pixels are so small they cannot be distinguished even from close up, making highly detailed images a reality.

8K of 7680 × 4320 pixels is 16 times difference with FHD of 1920 × 1080 pixels. Also, 4K of 3840 × 2160 pixels, FHD and 8K are shown with a 4 times difference between each them.See the difference in image quality
So, how good are 8K TVs compared to traditional TVs? Let’s compare them to Full HD TVs and 4K UHD TVs to find out.

The resolution in 8K TVs is 4 times higher than that of 4K UHD TVs, and 16 times higher than Full HD TVs. Higher resolution means that there are more pixels that make up the screen. In other words, on the same size TVs, pixels are more densely packed within the same area which allows for a much more sophisticated and realistic image representation. This provides an overwhelming sense of immersion when you watch TV.

The term used to describe the number of pixels in a given area is called PPI (Pixels Per Inch), and naturally a higher PPI number means higher pixel density. Typically, PPI should be at least 50 or more in order to enjoy various kinds of video content. That being said, on a 75″” 8K TV the PPI is 117 while on a 4K TV and FHD TV it’s 59 PPI and 29 PPI respectively.8K TVs, one of the best TVs around
8K TVs are the comprehensive outcome of state-of-the-art display panel technology, top quality picture technology and semiconductor technology. As a result, Samsung as well as other major TV makers are now applying 8K resolution to their top model TVs. If you want to buy one of the best TVs currently available, then an 8K TV is the way to go.
An 8K TV which is high definition TV displays a zoom-in of the head of a hawk with brown and white feathers. Turn ordinary days into extraordinary discoveries.
Bring out the emotion in every moment, and go beyond the imagination.

What does Smart TV mean?
Many people look around the web for the definition of Smart TV. And while different sites may give different opinions, the consensus is that a Smart TV has internet connectivity, runs on an operating system, and comes with its own app service.

In short, TV + internet + apps = Smart TV. Five tips for buying a Smart TV

A checklist with checked boxes for buying a Smart TV. The boxes checked off are: various content, quick search, recommended content, convenient usability and easy connectivity.
Various Content
The biggest value of a Smart TV is the ability to enjoy content beyond regular TV channels. A Smart TV provides your favourite VOD services such as Netflix, Amazon, YouTube plus music streaming services like Spotify, and even various games and sports content to enjoy as you please. Even paid cable and satellite broadcasting are available to watch on Smart TVs – you just need to install the app that cable or satellite broadcasting company provides.

Convenient Usability
A great Smart TV should automatically detect any device you connect via HDMI and eliminate the need to use several remote controls. Gone are the days of frantically searching for your remote controls. With just the TV remote, you should even be able to play/pause content streaming from your set-top box.

Another feature that is gaining popularity is voice recognition. It’s a lot more convenient than typing or using motion sensors to control your Smart TV. It comes in handy when you search for content or information.
Easy Connectivity

Checking to see if a Smart TV can easily connect to other devices is another important requirement when choosing a new Smart TV. Connecting your smartphone to your TV to view content on a bigger screen is something you will definitely want to experience. Pictures and videos from your phone feel totally different when you see them on a big screen.

IoT is gaining widespread popularity, so naturally, easy connectivity with various internet-enabled devices around the home is becoming a requirement. You can watch a movie on your phone on the way home from work and effortlessly continue watching it on your TV screen as soon as you get home.

A mostly white open concept family room, kitchen and dining room containing various smart home devices such as a Smart TV, smart lamp and refrigerator located throughout the home demonstrating easy connectivity.What does HDR mean?
HDR stands for High Dynamic Range and refers to a technique that expresses details in content in both very bright and very dark scenes. It offers a more natural and realistic picture output with a widened range of contrast as compared to TVs without HDR. For example, in a very dark cave scene, HDR TVs show the appearance and colour of the cave walls as well as its texture. And in a scene with a yacht on the ocean, individual sunbeams are clearly seen shining regardless of the bright sunlit background. You’re probably reading this article from your computer screen or mobile phone right now and if your device doesn’t support HDR, you’re missing out on the full experience and understanding of what HDR can really do. So do yourself a favour and visit your nearest electronics store and experience HDR TV quality for yourself because seeing is believing.
 Types of HDR
There are various kinds of HDR standards, but ‘HDR10’ is the most commonly used. Recently, a new technology called HDR10+ has been introduced, and the difference between that and HDR10 is whether dynamic metadata* or static metadata is used. Dynamic HDR technology means applying metadata to each scene, and then delivering a more optimized picture quality compared to that of static HDR technology.
* Metadata refers to the additional image information found within content. This includes the colour and brightness information used in the HDR image mastering process.

Photos show differences between HDR10+ and HDR10. The photos of HDR10+ shows 'Better colour saturation' and 'Balanced brightness', but the other pictures with HDR10 displays 'Slightly under-saturated' and 'Unbalanced brightness'.Enjoy HDR Content
Content producers are now free to make top-notch content in 4K+ quality with HDR. With so many devices that let content producers express themselves in the way they want, overall content has become more abundant. Also with numerous types of services such as Streaming, IPTV and Set-top boxes available to enjoy all this new content, the only thing left for you to do is to get a HDR TV that will display this content to its full potential.

Various HDR contents through different types such as movie, streaming service, blu-ray disc, broadcasting, and picture are available on Samsung HDR TVs.Remember 4 things when you choose HDR TV
In order to get one of the best HDR experiences, the following should be considered:
What type of HDR does your TV have, how well bright content can be expressed, how well dark black content can be expressed and how accurately different colours can be expressed. These are the key factors that determine the quality of a TV set with HDR.
* Local dimming is a technology that locally controls the backlight behind parts of the screen in order to make real black.

A checklist for buying the best HDR TV shows 4 things, HDR10+ (Dynamic metadata), Brightness with HDR 1000 nits or above, Local dimming, and colour Volume 100%.Quickly get to your content
With the widespread use of Smart TVs, you can now enjoy a wide range of video content from general broadcasting, to movies, dramas, music, games, sports and even streaming services such as Netflix and YouTube. The high consumption of various content on TVs means that a remote control that helps you find content quickly and easily has become more important.
There are a few things that make up the optimal remote control. It should not be complicated by unnecessary buttons and should provide a concise design with intuitive navigation. It should provide voice recognition to quickly search for titles instead of having to type them out, and should have hot keys for frequently used apps so you can access them with a single press of a button. All this makes for a remote optimized for convenient use and quick searching.
Now it’s just one remote
You may have had the experience of switching from remote to remote when using various devices connected to your TV. One of the ways to solve this inconvenience is buying a universal remote. However, then you have the hassle of setting it up which requires connecting it not just to the TV, but to each other device you want to add as well.

So wouldn’t it be convenient if you could control multiple devices with just a single remote without the need for complex and unnecessary connections? Well, with Samsung One Remote Control, you can. It’s able to control all external devices that are connected by Auto Detection without any additional setup. Now you can put an end to trying to find the right remote every time by just using a single TV remote to quickly access all your connected external devices and content.

A Samsung One Remote Control centered in a lineup of various other remotes on arrowed lines pointing to it to demonstrate the one universal remote can control all your Smart Home Devices.Your smartphone,
the other remote
The latest Smart TVs offer the convenience of operating them through remote control apps that you can install on your mobile. So now when you’re lying on the couch with your phone in hand, you don’t have to get up to find the remote to turn on the TV, because with a TV remote app you can just press the Power On button to do it. And once it’s on you can then easily change channels, adjust the volume and more all from within the same app on your phone.

The No.1 TV brand
Samsung has been making TV history and still continues to do so even now. The evolution of image quality—achieved by researching innovative technologies every year— is the reason why consumers continue to choose and love Samsung and why it continues to stay at the forefront of the TV market. Advanced Technologies in Southampton is happy to demonstrate the full line of Samsung TV’s
As the No. 1 TV brand, Samsung provides several optimal viewing modes with excellent picture quality all thanks to its unrivaled technologies accumulated over the years. Let’s take a closer look at those modes below.
An array of TVs representing LCD TV, LED TV, Smart TV, 4K TV, QLED TV, and QLED 8K TVs shows an evolution of TV technology as best tv brand.The best TV picture settings
With the increasing number of consumers who scrutinize picture quality, making optimized modes for different viewing environments is more important than ever before. Many people pay for calibration services to set their TV settings or go online to find the optimal recommended settings based on their viewing needs.

However, with Samsung TVs providing several preset quality modes, that’s all consumers need to experience optimized picture quality no matter the situation. Learn more about the concepts and purpose of each quality mode that a Samsung TV provides and how to get the most out of them.

Dynamic Mode
Vivid even in bright environments Dynamic Mode is a picture mode that allows users to enjoy content vividly and clearly during the day or in light-rich areas. It optimally runs all the hardware and software technologies that a TV has in order to present a clear and crisp image with spectacular colours, improved brightness and sharpness.
A wall mounted TV over a fireplace displays a bridge night scene with a city in clear picture quality by Dynamic Mode of Samsung picture settings in the bright and cozy living room.Standard Mode
Balanced brightness Standard Mode is the default setting right out of the box and is a mode that anyone can enjoy in a typical indoor environment. Whether it’s in the morning or at night, this mode has a stable and adequate brightness suitable for most and provides optimal image quality for your screen.
A TV mounted on the wall in a living room displays people having a water gun fight in high resolution picture quality by Standard Mode of TV picture settings.

Natural Mode
Comfortable and easy Natural Mode is a picture mode that detects changes in the brightness of a scene and then naturally re-expresses those changes within a range more comfortable to consumers. If you tend to be sensitive to colour and brightness, then Natural Mode is recommended because it outputs an appropriate amount of light that helps reduce your eye strain and fatigue.
A TV mounted above tv stand in the modern living room displays a brown mottled dog in a grassy field with Natural Mode among picture mode.Movie Mode
Professional mode for movie buffs. Movie Mode is a mode that reliably reflects the quality elements intended by content publishers. It’s the mode used in most professional reviews and will provide a cinema-like experience when watching movies (especially in a slightly dark environment).

When you’re ready to buy, come and see us and visit our showroom
Advanced Technologies.
221 Adelaide Street – across from Rexall in Southampton
519-483-3560 ext 224
Weekdays 8:30 – 5pm
A big screen TV placed on the floor displays space themed movie with Movie Mode of Samsung TV picture settings which gives immersive movie experience in the dark and comfortable tent theater in the living room.