TV when it’s on.
Art when it’s off.
Enjoy what’s on, not the reflections
Don’t let the sunlight interrupt the midday match, or any lamp reflection ruin your evening movie. With our new Matte Display, you can enjoy what’s on the screen and feel the textures of the art the way it’s meant to be. Enjoy art as art, TV as TV.
Modern Frame Design
Designed to look like a slim picture frame
The Frame’s minimalist-inspired design blends flawlessly with your interior. It’s redesigned to be slimmer with a monochrome finish on the back to create a sophisticated look from every angle.
Match your space with customizable bezels
The Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space.
TV when it’s on, Art when it’s off
The Frame transforms into art when you’re not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality.
World famous galleries in your living room
Curate your own personal art collection with a growing library of over 1,600 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.
Frame your most loved moments
You can easily upload and exhibit your own photography or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.
Senses your presence
The Frame automatically turns on to display your artwork when it senses you’ve entered the room. When you leave the room it is switched off to save energy.
Your art, your way
Customize the artwork even further with mat options to make it more realistic. Choose from 5 different mat layout options and a palette of 16 different colours to find the perfect fit.
Adaptive brightness for your art
The Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to retain the artwork’s original look regardless of the lighting condition of your room.
A flush fit to the wall
Slim Fit Wall Mount
The Frame looks exactly like a real picture frame. Plus, with just one slim cable to attach, you can enjoy your favourite content or display art without the clutter of messy cables.
Height that fits your space
Height Adjustable Stand
Adjust the height of your TV stand for optimal viewing. It is also designed to fit a soundbar and surrounding devices.
Explore possibilities of rotating screen
Auto Rotating Wall Mount
Auto Rotating Wall Mount allows you to make your choice by rotating the screen horizontally or vertically, so that you can enjoy the content you prefer
Horizontal or vertical? The choice is yours
Auto Rotating Stand
Auto Rotating Stand allows you to make your choice by rotating the screen horizontally or vertically.
Showcase your TV anywhere
Showcase your TV anywhere
Reimagine how you use your space with an studio stand that lets you place the TV anywhere in the room, concealing wires in its legs for clean lines, regardless of where you place it.
A billion shades of colour
100% Colour Volume with Quantum Dot
Quantum Dot technology delivers our finest picture yet on a TV. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.
Intelligence behind glorious picture and sound
Quantum Processor 4K
Quantum Processor 4K drives all-around performance, intelligently optimizing picture, sound, and more to give you a truly breathtaking viewing experience.
Picture optimized for your eyes
Samsung’s unique EyeComfort Mode preloads local sunsets and sunrise times to your screen, so it can automatically adjust your display accordingly. Also, it lowers brightness and colours after sunset, so your screen is softer on your eyes – making it easier to unwind and rest at the end of the day.