The answer to your thrilling moments

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

Getting help from an AI companion has never been more visualized and comprehensive with multiple AI agents—whether it’s questions about a scene now playing, recommending what to wear for trending clothing styles, or finding the perfect taco spot nearby. Responses come instantly with related video/image options to choose from, making your discovery rich and personalized on a big screen.

Your command, your match-AI-enhanced soccer viewing

AI Soccer Mode

Turn on AI-driven picture and sound tuning when watching soccer. Richer colours, dynamic contrast, and prioritized commentator voice let you follow every pass and cheer with professional-level clarity.

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Samsung Vision AI

Separate and control audio layers – voice and sound effects – with a single command

AI Sound Controller

AI Sound Controller uses AI to analyze real-time audio and separate it into two tracks – voice and sound effects. Using the on-screen menu or voice commands, you can then adjust the volume of each track to create a personalized listening experience for TV shows, movies and games.

Translate content into your language in real time

Live Translate

Break Language barriers with Live Translate. On device AI detects the language of your content and instantly translates it into your preferred language.

Make your own AI on screen images to match the mood for your day

Generative Wallpaper

Bring your imagination to life with Generative Wallpaper. The AI creates stunning images that perfectly capture the mood you desire. Share the joy of crafting a personalized visual experience with your loved one and transform your home’s atmosphere for any occasion, from festive parties to quiet moments of relaxation.

Feel the full power of AI in 4K

NQ4 AI Gen2 Processor

The NQ4 AI Gen2 Processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is impressive performance, whether you’re streaming shows, playing video games or watching live sports.

Our advanced Mini LED Technology

Mini LED

Experience deeper contrast that brings screens to life. Mini LED technology uses smaller backlights than regular LEDs to control light with greater accuracy, revealing finer details and realistic depth for a clear, immersive picture.

Mini-LED precision that delivers true-to-life, ultra-wide colour

Pure Spectrum Colour

A different level of Mini LED with advanced phosphor technology. Immerse yourself in the picture with one billion shades of colour. Pure Colour Spectrum delivers lifelike variations so you can see every subtle detail.

Wider range of contract in cinematic scale

Mini LED HDR

Mini LED HDR brings out all the details and contrast, so you can experience the full power in every image. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery, and details that always shine through. HDR 10+ now streaming on OTT services.

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Picture Quality

Richer and more vibrant colours powered by AI

Colour Booster Pro

AI recognizes scenes with dull colour tones and enhances them, providing a vivid colour experience that feels as real as seeing it in person.

Enjoy HDR-like quality even with SDR content

Auto HDR Remastering

Real Depth Enhancer now mirrors how human eyes process depth by increasing foreground contrast. So when you are watching a nature documentary, it enhances an elephant’s wrinkles while leaving the background as it is – just as a person’s eyes would.

Upscale content into a 4K experience

4K AI Upscaling

Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K resolution.

Immerse yourself in the optimal picture settings tailored to your preference

AI Customization Mode

Our AI Processor can automatically detect what content is being displayed (sports/movie/general), and will auto-adjust the picture settings to your preference.

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background – mirroring how a human eye processes depth. So when you’re watching a nature documentary, it really looks like the rhinos are marching toward you.

Boost your motion clarity for the game content you love up to 4K 144Hz

Motion Xcelerator 144Hz

With exceptional motion enhancements in 4K 144Hz, Motion Xcelerator 144Hz delivers peak performance, creating consistently crisp visuals and blazing-fast speeds. With Samsung’s unique dynamic refresh technology, Motion Xcelerator 144Hz provides differentiated motion performance to support VRR games up to 4K 144 Hz.

Where gaming comes together

Gaming Hub

Samsung Tizen OS now acts as a convenient conduit to your favourite cloud gaming platforms (no console required), console games, and standalone apps. It displays game recommendations based on what games you like to play, so you can quickly find your next favorite games.

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Gaming Experience

Play smarter – Perfect Settings, Every Match.

AI Gaming Optimizer

AI Gaming Optimizer auto-detects game genres via real-time screen analysis and automatically applies optimized settings: No manual menus – just instant, genre-specific optimization

Optimize your gaming experience

Game Bar

Bigger and wider TV screens with 21:9 and 32:9 ratios allow you to have more viewing area and gives you an immersive gaming experience. Game Bar allows you to optimize your gameplay such as screen ratio adjustment, mini map zoom, virtual aim point, input lag check, FPS, HDR, VRR and more.

Tear-free, stutter-free, low latency HDR gaming

FreeSync Premium

Built on AMD FreeSync core technology to reduce stutter and screen tearing, AMD FreeSync Premium provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

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Sound

Experience sound as the artist intended with remastering and intelligent processing

Adaptive Sound Pro

Adaptive Sound Pro optimizes sound considering characteristics of both the room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to the unique audio remastering technology that uses neural processing to extract and process sound objects.

AI-powered voice enhancement helps you catch every word with out distractions

Active Voice Amplifier Pro

AI-powered audio enhancement technology, let you hear clearer dialogues, as it analyzes background sounds, voice clarity, and ambient noise, and isolates voices from TV sound. Enjoy an unparalleled audio experience, delivering clear dialogues even in distracting environments.

Be fully immersed into the content with virtual sound that tracks the action

OTS Lite

A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Experience supreme audio immersion through AI-powered synergy between TV and soundbar pre-learned through thousands of sources. This powerful duo simultaneously creates next-level surround sound experience for diverse scenes.

Personalize your screen experience

One UI Tizen

One UI Tizen is your personalized and enhanced screen experience, powered by Samsung Tizen OS. With One UI Tizen, you can take advantage of all the latest and innovative Samsung features. Your One UI Tizen experience is secured by Samsung Knox, increasing protection across all your SmartThings devices. One UI Tizen will also support Tizen OS upgrades for the next seven years.

The best of TV. All for free.

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV – no payment, subscription or setup required.

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One UI Tizen

A global art gallery at home

Art Store

Transform your space Samsung Art TV with over 5,000 inspiring and curated artworks from the world’s leading museums, galleries, and artists – including timeless classics, modern masters, and contemporary icons – to perfectly match every season, holiday and mood.

Access useful info throughout the day even when your TV is off

Now Brief

Provide useful information throughout the day even when the TV is turned off. You can customize your Daily Board with loads of widgets such as Weather, Memo, SmartThings, Music, Tips, and more. Daily Board wakes up hands-free through voice activation or when you get near your TV.

Your privacy. Secured.

Samsung Knox Security

All of your TV experiences are secured by Knox. Samsung Knox Security secures against harmful attacks by automatically block execution of unauthorized malicious apps or access to phishing sites, and even secures your home IoT devices connected to your TV. So your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Lastly, Samsung’s dedicated security team helps keep your TV safe with constant updates. Your privacy is now secured on Samsung TVs.

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Samsung Vision AI

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